Hey, I’m Quay.
I’m a mom, a product marketer, and a maker.
This year, I gave myself a challenge:
Build and launch three apps in three months, while working full-time and raising a toddler.
But this isn’t a startup story.
It’s something way more personal.
What Is a Snapback?
You've seen it before, especially in celebrity culture and on TikTok:
Snap back to your pre-baby body.
Snap back to work.
Snap back to “normal.”
But the term snapback is rooted in unrealistic, toxic pressure to look a certain way in a certain time frame.
Every conversation focuses on physical recovery. But not enough people ask, how is this person handling
My Postpartum Recovery
For me, postpartum recovery wasn’t about my body. It took several years to realize that I hadn’t quite recovered yet. Four years later, I’m just now finding the time and balance to rebuild the parts of myself that got buried:
My creativity
My side projects
My identity outside of work and motherhood
After a tiny crash out, I started making things again.
Then I Got Laid Off
And suddenly, I had much more time. I used it to find my passions again.
So I sewed and crafted while watching Drag Race.
I found ways to make dinner faster and with more variety.
I rebuilt my hair routine after postpartum shedding.
And I realized: the systems I was building for myself could help other people, too.
So I started turning them into apps.
From Problems to Prototypes
Every problem became a project.
Every project became a prototype.
Chatting with my friends about my favorite shows birthed Reality Rank, Bowl Spinner was born from the day day I reorganized and itemized my pantry, Wash Day had an untouched wireframe sitting in my hard drive since February 2020. And now? Those three prototypes are becoming real, testable tools.
This project is my snapback.
Not to a body but to a self.
What This Series Will Cover
Over the next few weeks, I’ll be sharing:
The story behind each app
Why I built it
What I’ve learned
And how you can try them and shape what comes next
But for now, I’m starting here:
Just one post.
Just one promise.
Just one woman reclaiming her spark, after putting her son to bed.
I don’t want to be making content.
But I need users. I need feedback.
I need to get better.
So I’m showing up.
Let’s Rebuild Out Loud
If this resonates and if you’re reclaiming parts of yourself too, I’d love for you to join me.
Tell me your snapback story.
We’re building silly apps to grow serious skill.