Building silly apps with serious skill.
Oct 22, 2025
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4 min read
Bigger buttons are easier to click, that’s Fitts’s Law. Learn how marketers use size and contrast to guide your actions.
Oct 17, 2025
Marketers build “voodoo dolls” called user personas to predict what people want. Learn how they work, and grab free persona templates that I've used from Product Marketing Alliance.
Oct 16, 2025
3 min read
And some counter spells to break them
Sep 25, 2025
It turns out, people care about certifications now.
Aug 23, 2025
This Isn’t a Startup Story. It’s a Snapback Story.
